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Digital Book World 2017: Part 2

By: Gabrielle Etcheverry

More recaps of the sessions we attended at Digital Book World. A conversation on how to work effectively with the media and insights into the future of audiobooks. How to Work More Effectively with the Media The room was packed for the panel of book reporters and reviewers, radio and television producers, and bookers from some of the top U.S. national outlets. As discussed in our previous blog post about DBW 2017, there are many new ways to market books. Despite what some may think, the strongholds of traditional media still have clout.

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03/02/2017 | Digital, Events, Export, Marketing, News, Rights

Digital Book World 2017

By: Gabrielle Etcheverry

In January we attended Digital Book World in New York City. Taking a new direction this year, the programming for DBW 2017 was divided into four tracks conceptualized to deliver something for everyone in the industry. These were: Editorial Acquisitions and Development, Production and Distribution, Marketing and Sales, and Data Analysis and Reporting. Our industry is constantly evolving and publishers and staff across all levels are challenged daily with the evolving needs of our customer base.

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02/28/2017 | Digital, Events, Export, Marketing, Rights

Choosing a Mexican Distributor: A Step-by-Step Guide

By: Gabrielle Etcheverry

Finding a good distributor can be a life saver when it comes to establishing a presence in export markets. Here is some advice from publishing experts Javier Celaya and René López-Villamar on choosing the right Mexican distributor from Selling Canadian Books in Mexico. To establish a relationship with a Mexican distribution company, a publisher should begin by visiting Mexico City to set up meetings in person. If this is not possible, a face-to-face meeting at one of the international book fairs is a good alternative.

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02/13/2017 | Distribution, Export, Market Guides

The Role of E-Readers, Tablets, and Smartphones in Mexico

By: Gabrielle Etcheverry

Digital technologies are far-reaching, but each country has their own pace and preferences when it comes to adopting new methods of reading and consuming content. Mexico is no exception, and today we’re taking a closer look at the role of new technologies when it comes to books in this market. The prevalence and popularity of e-readers in Mexico is extremely low. Sony began marketing its first models in 2009, but they were quickly withdrawn from the market because of a low consumer acceptance rate.

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02/08/2017 | Digital, Export, Market Guides

Mexican Demographics and Reading Habits

By: Gabrielle Etcheverry

Understanding readers is one of the most important parts of the publishing business. Doing audience research can be a daunting prospect, becoming even more tricky when we begin turning our heads to audiences in export markets. For those publishers who are looking to reach readers in Mexico, we are here to help! Javier Celaya and René López-Villamar provide some much needed insight on Mexican demographics and reading habits in this selection from Selling Canadian Books in Mexico.

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01/31/2017 | Export, Market Guides

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