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Attending an International Book Fair: Display Options

By: Gabrielle Etcheverry

However you arrive at the important decision to attend your first international fair, the earlier the decision is made, the better the likelihood of success. Stepping onto the international stage should be part of a long-term plan, a decision made months in advance. According to Catherine Mitchell, this cannot be emphasized enough. It is far better to await the following year’s iteration of a fair than to decide too late and think it will all come together. Sign up for information relating to book fairs and read as much as possible.

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09/29/2017 | Book Fairs, Events, Export, Market Guides, Rights

Attending an International Book Fair: Catalogue Options

By: Gabrielle Etcheverry

Once you have selected the appropriate titles, there are numerous catalogue options to consider that will help promote and market your books ahead of the fair. Your choice will likely depend on multiple factors: time and resources, budgets, your international network, and the degree of exposure you are looking for. Catherine Mitchell provides a few suggestions for catalogues you might consider to promote your titles before, during, and after the fair.

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09/28/2017 | Book Fairs, Events, Market Guides, Rights

Attending an International Book Fair: Selecting Your Titles

By: Gabrielle Etcheverry

Before attending any book fair, it is important to have a solid list of titles on which you will focus your sales efforts. Knowing which books will sell is the never-ending question across every branch of publishing. Catherine Mitchell shares some best practices for building your list of titles to pitch at international book fairs.

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09/28/2017 | Book Fairs, Events, Market Guides, Rights

Chez l’Éditeur – Literary Café in the spotlight

By: Kristina Brazeau

The inviting window of the literary café Chez L’Éditeur encourages passersby to stop in. Its bright, modern interior and shelves laden with books – available for customers to read on site – make it a unique spot to linger.

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09/19/2017 | Interview, Marketing, News

An Introduction to Attending Your First International Book Fair

By: Gabrielle Etcheverry

Whether you are a seasoned publisher or just starting out with the idea of expanding your market outside of Canada, the international markets can be tantalizing and a bit overwhelming. Over the next few weeks we’ll be sharing some excerpts from our market guide Attending an International Book Fair: A Guide for First-Time Participants by industry expert and rights agent, Catherine Mitchell. This week, we review Mitchell’s insights on the value of attending international book fairs, as well as some tips on how to choose the right fair.

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09/15/2017 | Book Fairs, Export, Market Guides

Strong interest in Canadian books according to a BookNet Canada survey

By: Kristina Brazeau

BookNet Canada reports that Canadian books and authors are gaining in popularity and awareness among Canadians. To celebrate Canada’s 150th anniversary, BookNet revisited its Canadians Reading Canadians survey to see if the attitudes of Canadians towards Canadian books and authors had changed over the past five years.

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09/12/2017 | Digital, News

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