Category: Book Fairs

Attending an International Book Fair: Display Options

By: Gabrielle Etcheverry

However you arrive at the important decision to attend your first international fair, the earlier the decision is made, the better the likelihood of success. Stepping onto the international stage should be part of a long-term plan, a decision made months in advance. According to Catherine Mitchell, this cannot be emphasized enough. It is far better to await the following year’s iteration of a fair than to decide too late and think it will all come together. Sign up for information relating to book fairs and read as much as possible.

09/29/2017 | Book Fairs, Events, Export, Market Guides, Rights

Attending an International Book Fair: Catalogue Options

By: Gabrielle Etcheverry

Once you have selected the appropriate titles, there are numerous catalogue options to consider that will help promote and market your books ahead of the fair. Your choice will likely depend on multiple factors: time and resources, budgets, your international network, and the degree of exposure you are looking for. Catherine Mitchell provides a few suggestions for catalogues you might consider to promote your titles before, during, and after the fair.

09/28/2017 | Book Fairs, Events, Market Guides, Rights

Attending an International Book Fair: Selecting Your Titles

By: Gabrielle Etcheverry

Before attending any book fair, it is important to have a solid list of titles on which you will focus your sales efforts. Knowing which books will sell is the never-ending question across every branch of publishing. Catherine Mitchell shares some best practices for building your list of titles to pitch at international book fairs.

09/28/2017 | Book Fairs, Events, Market Guides, Rights

An Introduction to Attending Your First International Book Fair

By: Gabrielle Etcheverry

Whether you are a seasoned publisher or just starting out with the idea of expanding your market outside of Canada, the international markets can be tantalizing and a bit overwhelming. Over the next few weeks we’ll be sharing some excerpts from our market guide Attending an International Book Fair: A Guide for First-Time Participants by industry expert and rights agent, Catherine Mitchell. This week, we review Mitchell’s insights on the value of attending international book fairs, as well as some tips on how to choose the right fair.

09/15/2017 | Book Fairs, Export, Market Guides

Role of Beijing International Book Fair and Other Book Fairs in China

By: Gabrielle Etcheverry

Regularly attending book fairs is one of the best ways to jump start your business in any international market. Face-to-face meetings with editors, distributors, sales reps, or rights directors can set you miles ahead of the competition, and helps create lasting business relationships. For the fifth installment in our blog series on the Chinese book market, we’re sharing information about the role of the Beijing International Book Fair and other international book events in China which provide an excellent opportunity for networking and establishing business contacts.

12/21/2016 | Book Fairs, Export, Market Guides, Rights

7 Tips for Your First Frankfurt Book Fair

By: Gabrielle Etcheverry

With Frankfurt right around the corner here are some pearls of wisdom from publishing veteran R. Peter Milroy on what you should know for your first Frankfurt Book Fair. The Frankfurt Book Fair is the world’s largest publishing trade fair in terms of numbers of exhibitors. It occurs annually in early October at the Frankfurt fairground (Frankfurter Messegelände). For exhibitors, the fair begins on a Tuesday with setup and lasts until Sunday. Most of the serious business takes place on Wednesday, Thursday, and Friday, when the event is restricted to publishers, distributors, wholesalers, agents, and publishing service providers. Most meetings are scheduled for 30 minutes, and there is vast movement around the fair site on the hour and half-hour.

10/11/2016 | Book Fairs, Events, Market Guides, Rights

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