However you arrive at the important decision to attend your first international fair, the earlier the decision is made, the better the likelihood of success. Stepping onto the international stage should be part of a long-term plan, a decision made months in advance. According to Catherine Mitchell, this cannot be emphasized enough. It is far better to await the following year’s iteration of a fair than to decide too late and think it will all come together. Sign up for information relating to book fairs and read as much as possible.
Category: Book Fairs
Once you have selected the appropriate titles, there are numerous catalogue options to consider that will help promote and market your books ahead of the fair. Your choice will likely depend on multiple factors: time and resources, budgets, your international network, and the degree of exposure you are looking for. Catherine Mitchell provides a few suggestions for catalogues you might consider to promote your titles before, during, and after the fair.
Before attending any book fair, it is important to have a solid list of titles on which you will focus your sales efforts. Knowing which books will sell is the never-ending question across every branch of publishing. Catherine Mitchell shares some best practices for building your list of titles to pitch at international book fairs.
Whether you are a seasoned publisher or just starting out with the idea of expanding your market outside of Canada, the international markets can be tantalizing and a bit overwhelming. Over the next few weeks we’ll be sharing some excerpts from our market guide Attending an International Book Fair: A Guide for First-Time Participants by industry expert and rights agent, Catherine Mitchell. This week, we review Mitchell’s insights on the value of attending international book fairs, as well as some tips on how to choose the right fair.
Here are some of our favourite reads from the past week.
- Canadian Authors Reveal their Romantic 'Deal-Breaker' Books
- Une première délégation de 75 auteurs représentera la France à Francfort
- With Amazon Books, Jeff Bezos Is Solving Digital Retail’s Biggest Design Flaw
- Les Assises de l’édition au Salon du livre de Genève, les 26 et 27 avril
- 2017 BolognaRagazzi Awards
Regularly attending book fairs is one of the best ways to jump start your business in any international market. Face-to-face meetings with editors, distributors, sales reps, or rights directors can set you miles ahead of the competition, and helps create lasting business relationships. For the fifth installment in our blog series on the Chinese book market, we’re sharing information about the role of the Beijing International Book Fair and other international book events in China which provide an excellent opportunity for networking and establishing business contacts.
Here are some of our favourite reads from the past week. Enjoy!
- The Top 10 Rights Hacks
- La collaboration culturelle entre France et Allemagne au cœur de “Francfort en français”
- ‘The Markets’ at Frankfurt: Reach and Responsibility
- Acheter un livre numérique : les 5 points qui vont convaincre le lecteur
- Ivan Slatkine : comme la Suisse, “nous tenons à notre indépendance, même relative”
- It’s Time for Publishers to Think Outside the Market
With Frankfurt right around the corner here are some pearls of wisdom from publishing veteran R. Peter Milroy on what you should know for your first Frankfurt Book Fair. The Frankfurt Book Fair is the world’s largest publishing trade fair in terms of numbers of exhibitors. It occurs annually in early October at the Frankfurt fairground (Frankfurter Messegelände). For exhibitors, the fair begins on a Tuesday with setup and lasts until Sunday. Most of the serious business takes place on Wednesday, Thursday, and Friday, when the event is restricted to publishers, distributors, wholesalers, agents, and publishing service providers. Most meetings are scheduled for 30 minutes, and there is vast movement around the fair site on the hour and half-hour.