For those of you who missed the 2017 The Markets conference hosted by The Frankfurt Book Fair and Publishing Perspectives, we have recently been covering some of the sessions we attended while there. Today, we’re back with insights on some emerging publishing trends in France, this year’s guest of honour at the Frankfurt Book Fair.
How are international book markets being changed by the rapid pace of globalization? This was the central question linking presentations at last month’s The Markets conference at the Frankfurt Book Fair. Developed in partnership with Publishing Perspectives, and taking place on the eve of the publishing industry’s largest trade event, this year’s conference theme continued to focus on the globalized nature of 21st century publishing and highlighted the industry’s current accelerated rate of change.
In this post excerpted from our guide on Attending an International Book Fair, Catherine Mitchell provides expert advice on how to ship your materials internationally and set up for a book fair.
It is never too early to start thinking about, and eventually planning, your international book fair debut. Experienced publishers will have begun planning for the Frankfurt Book Fair the year before, considering the sales possibilities for all their books and targeting potential buyers.
However you arrive at the important decision to attend your first international fair, the earlier the decision is made, the better the likelihood of success. Stepping onto the international stage should be part of a long-term plan, a decision made months in advance. According to Catherine Mitchell, this cannot be emphasized enough. It is far better to await the following year’s iteration of a fair than to decide too late and think it will all come together. Sign up for information relating to book fairs and read as much as possible.
Once you have selected the appropriate titles, there are numerous catalogue options to consider that will help promote and market your books ahead of the fair. Your choice will likely depend on multiple factors: time and resources, budgets, your international network, and the degree of exposure you are looking for. Catherine Mitchell provides a few suggestions for catalogues you might consider to promote your titles before, during, and after the fair.
Before attending any book fair, it is important to have a solid list of titles on which you will focus your sales efforts. Knowing which books will sell is the never-ending question across every branch of publishing. Catherine Mitchell shares some best practices for building your list of titles to pitch at international book fairs.
Earlier this week we covered some of our favourite talks from BookNet Canada’s Tech Forum. We continue our event recap with some more stand out talks, delving into the ever important question of repurposing content and the Canadian audiobook market.