There is a substantial market for imported and translated Canadian books in Korea. Canadian publishers must decide on the appropriate strategy for approaching this market, whether it is to export their books to Korea or license them for publication. The translated market is approximately twice the size of the import market (21 percent versus 9.5 percent, respectively), but with greater potential, there are greater obstacles. In today’s post, we provide a final excerpt from our guide on Selling Canadian Books in Korea: A Guide for Canadian Publishers, in which experts Tony Michell and Darwin Shim outline some specific opportunities and recommendations for making inroads into this market.
Category: Market Guides
Licensing rights to a local publisher is a good option for Canadian publishers looking to make their books available in Korea.
Recently, we have been exploring the Korean book market through excerpts of our Selling Canadian Books in Korea market guide. In today’s post, expert authors Tony Michell and Darwin Shim outline this market’s potential sales and distribution channels for imported books.
Are you a Canadian publisher looking for information on new export markets? Today we continue our series of blog posts on the Korean book market. Excerpted from our market guide Selling Canadian Books in Korea: A Guide for Canadian Publishers by Tony Michell and Darwin Shim, today’s post shares some guidance on formats, pricing, and preferred reading devices in the Korean book market.
Korea is generally considered to be a difficult market to do business in, as local expertise and familiarity with the market is required. Over the coming weeks, we will be sharing excerpts of our 2017 market guide, Selling Canadian Books in Korea: A Guide for Canadian Publishers (3rd edition), prepared by market experts Tony Michell and Darwin Shim. In today’s post, we focus on this market’s major and medium- and small-size publishers.
In this post excerpted from our guide on Attending an International Book Fair, Catherine Mitchell provides expert advice on how to ship your materials internationally and set up for a book fair.
It is never too early to start thinking about, and eventually planning, your international book fair debut. Experienced publishers will have begun planning for the Frankfurt Book Fair the year before, considering the sales possibilities for all their books and targeting potential buyers.
However you arrive at the important decision to attend your first international fair, the earlier the decision is made, the better the likelihood of success. Stepping onto the international stage should be part of a long-term plan, a decision made months in advance. According to Catherine Mitchell, this cannot be emphasized enough. It is far better to await the following year’s iteration of a fair than to decide too late and think it will all come together. Sign up for information relating to book fairs and read as much as possible.