Category: Market Guides

Mexican Demographics and Reading Habits

By: Gabrielle Etcheverry

Understanding readers is one of the most important parts of the publishing business. Doing audience research can be a daunting prospect, becoming even more tricky when we begin turning our heads to audiences in export markets. For those publishers who are looking to reach readers in Mexico, we are here to help! Javier Celaya and René López-Villamar provide some much needed insight on Mexican demographics and reading habits in this selection from Selling Canadian Books in Mexico.

01/31/2017 | Export, Market Guides

Overview of the Mexican Book Market

By: Gabrielle Etcheverry

Today we kick off our blog series on the Mexican market. in 2016 we published a new market guide Selling Canadian Books in Mexico, written by Javier Celaya of Dosdoce.com and René López-Villamar of LibrosMexico.mx. For the next few weeks we’ll be featuring excerpts from the report and sharing expert advice on the Mexican book market. Let’s begin with an overview of the current publishing climate.

01/24/2017 | Export, Market Guides, Marketing, Rights

Selling Rights in China

By: Gabrielle Etcheverry

We’re wrapping up our blog series on the Chinese book market with some advice on selling translation rights in China. Rights sales are a great way of reaching new audiences for your books, whether they be new bestsellers or backlist titles. There’s a reader out there for every book! Robert E. Baensch and Xiaojuan Jiang share their insights on what you need to know to make the most of this opportunity.

01/05/2017 | Export, Market Guides, Rights

Role of Beijing International Book Fair and Other Book Fairs in China

By: Gabrielle Etcheverry

Regularly attending book fairs is one of the best ways to jump start your business in any international market. Face-to-face meetings with editors, distributors, sales reps, or rights directors can set you miles ahead of the competition, and helps create lasting business relationships. For the fifth installment in our blog series on the Chinese book market, we’re sharing information about the role of the Beijing International Book Fair and other international book events in China which provide an excellent opportunity for networking and establishing business contacts.

12/21/2016 | Book Fairs, Export, Market Guides, Rights

Exporting Books to China

By: Gabrielle Etcheverry

Familiarizing yourself with the Chinese book market is a key part of reaching readers, but how do you actually go about getting your books into the market? Robert E. Baensch and Xiaojuan Jiang share insights from their report Selling Canadian Books and Translation Rights in China on how to navigate the logistics of getting your books into the country.

12/06/2016 | Export, Market Guides

Book Distribution and Retail Sales in China

By: Gabrielle Etcheverry

Before exporting to any market, it’s important to gain an understanding about the book distribution and retail practices. China is no exception, and today we bring you some valuable insights from publishing experts Robert E. Baensch and Xiaojuan Jiang on book distribution and retail sales in China.

11/30/2016 | Export, Market Guides

Digital Transformation in China

By: Gabrielle Etcheverry

Over the course of the last three years, China’s publishing industry has undergone a significant transformation thanks to the huge popularity of mobile phones and an ever-increasing amount of internet usage among its population. Today we delve into China’s digital transformation to better understand the opportunities it presents for Canadian publishers.

11/22/2016 | Digital, Export, Market Guides

Overview of the Chinese Market

By: Gabrielle Etcheverry

China has the largest population in the world and is growing at a rate of 0.45% annually. With 574.2 million users, it also boasts the largest audience of mobile phone users in the world. It has been an important publishing market for many years, but in 2015 it ranked as the world’s second market in publishing, preceded only by the US. It’s important for Canadian publishers to stay up-to-date about the evolving nature of the Chinese book market, and we’re here to help! Over the next few weeks we’ll be sharing excerpts from our newly updated market guide Selling Canadian Books and Translation Rights in China written by publishing experts Robert E. Baensch and Xiaojuan Jiang. Let’s kick things off with a brief introduction to the market.

10/31/2016 | Export, Market Guides, Rights

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