Category: Market Guides

7 Tips for Your First Frankfurt Book Fair

By: Gabrielle Etcheverry

With Frankfurt right around the corner here are some pearls of wisdom from publishing veteran R. Peter Milroy on what you should know for your first Frankfurt Book Fair. The Frankfurt Book Fair is the world’s largest publishing trade fair in terms of numbers of exhibitors. It occurs annually in early October at the Frankfurt fairground (Frankfurter Messegelände). For exhibitors, the fair begins on a Tuesday with setup and lasts until Sunday. Most of the serious business takes place on Wednesday, Thursday, and Friday, when the event is restricted to publishers, distributors, wholesalers, agents, and publishing service providers. Most meetings are scheduled for 30 minutes, and there is vast movement around the fair site on the hour and half-hour.

10/11/2016 | Book Fairs, Events, Market Guides, Rights

Reaching University Course Markets

By: Gabrielle Etcheverry

It goes without saying that universities are key hubs of activity for academic and scholarly book publishers. With a rising number of young people now attending universities around the world, R. Peter Milroy has some key advice on how to reach university course markets. Students buy books that are assigned. Although they make buying decisions, university students do not make selection decisions...

09/27/2016 | Export, Market Guides

Tips for Reaching Library Export Markets

By: Gabrielle Etcheverry

ecently, we’ve been exploring the international scholarly and academic books market with excerpts from our new market guide Exporting Academic and Scholarly Books: A Guide for Canadian English-Language Publishers. Libraries are the most reliable international purchasers of scholarly books and represent a vital market for this part of the industry. Here are some insights from R. Peter Milroy on how best to reach these important consumers.

09/20/2016 | Export, Market Guides

Selecting Titles for Export

By: Gabrielle Etcheverry

The academic and scholarly books market is global and varied. Today we’re bringing you some thoughts from publishing expert R. Peter Milroy on selecting titles for export. Export potential is a product of publishing strategy. It begins with the selection of subject areas in which a press builds its list, and it is refined with appropriate title acquisition. Publishers often focus on titles that have a relationship to their location, the interests and areas of expertise of their editors, and their previous successes.

09/06/2016 | Export, Market Guides

An Introduction to Exporting Academic and Scholarly Books

By: Gabrielle Etcheverry

“Canadians are exporters.” So begins our new market guide, Exporting Academic and Scholarly Books: A Guide for Canadian English-Language Publishers, and we couldn’t agree more! Written by industry expert R. Peter Milroy, formerly of UBC Press, this report offers insight and knowledge into the global market for this specialized segment of the publishing industry. And yet, Milroy also offers wisdom into markets and practices that publishers of all walks of life will find beneficial.

08/16/2016 | Export, Market Guides, Rights

Optimizing Owned Websites

By: Gabrielle Etcheverry

To wrap-up on blog series on digital book marketing, here is a final excerpt from our report Using Audience-Centric Digital Marketing to Drive Global Book Sales. For more great insights from the Logical Marketing Agency, you can download the full report. A website functions as a critical central hub for a brand, from which all other activity flows and to which interested consumers can come for authoritative information. Key landing pages can improve messaging to distinct audiences and improve conversion (to a newsletter signup, a book purchase, or a social media follow).

08/02/2016 | Digital, Market Guides

Author & Brand Optimization

By: Gabrielle Etcheverry

Author and brand optimization is an important part of digital book marketing today. By utilizing the tools that are available to them, publishers can take their international marketing activities to the next level. Here is another excerpt from our report Using Audience-Centric Digital Marketing to Drive Global Book Sales. If you’d like to learn more about how international marketing can help grow your international sales, download the full report!

07/19/2016 | Digital, Market Guides

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