Category: Market Guides

Ongoing Measurement and Optimization

By: Gabrielle Etcheverry

For the third installment in our blog series on digital book marketing, we’re sharing some words of wisdom from our report, Using Audience-Centric Digital Marketing to Drive Global Book Sales, written by the Logical Marketing Agency. This week we discover a few best practices for ongoing measurement and optimization.

07/11/2016 | Digital, Market Guides

Using Consumer Data to Grow an Audience

By: Gabrielle Etcheverry

Digital marketing can be one of the most innovative ways of driving global book sales. The Logical Marketing Agency are experts in the field, and today we’re back with more insights on the importance of gathering, analyzing, and utilizing consumer data.

06/27/2016 | Digital, Market Guides

Digital Marketing Overview

By: Gabrielle Etcheverry

Digital marketing is a topic on everyone’s minds these days, and to help Canadian publishers make the most of the vast opportunities it presents, we are delighted to have published a new digital report called Global Digital Book Marketing: Advanced Strategies and Tactics for Building International Book Campaigns. In this publication we take an in-depth look at the strategies, tactics, and tools Canadian book publishers need to stay ahead of the curve across key areas of digital marketing.

06/22/2016 | Digital, Market Guides

Business Opportunities for Canadian Publishers

By: Gabrielle Etcheverry

The final post in our series on the Spanish book market offers some valuable advice on the business opportunities available to Canadian publishers looking to sell their books in Spain.

03/22/2016 | Export, Market Guides, Rights

Selling Rights to Spanish Publishers

By: Gabrielle Etcheverry

Selling translation rights for Canadian books can often be one of the most effective ways to reach international readers. Today, we bring you some thoughts from Arantxa Mellado and Silvia Mas, co-founders of The Spanish Digital Link, about selling translation rights to Spanish publishers.

03/03/2016 | Events, Market Guides, Rights

Exporting to the Spanish Market

By: Gabrielle Etcheverry

on the Spanish market with some thoughts about exporting books to the Spanish market. The following is an excerpt from our 2015 market guide Selling Canadian Books in Spain.

12/11/2015 | Export, Market Guides

Ebook Sales Channels in the Spanish Market

By: Gabrielle Etcheverry

In the last post in our Spanish market series we explored sales channels for print books in Spain. Today, we’re shifting our focus to the channels for ebooks in this market, and the opportunities they present for Canadian publishers.

12/03/2015 | Digital, Export, Market Guides

Sales Channels for print books in the Spanish Market

By: Gabrielle Etcheverry

Today we’re continuing our tour of the Spanish market with the third installment in our series. Here’s an excerpt from our 2015 guide Selling Canadian Books in Spain with some information on the sales channels for print books in the Spanish market.

11/25/2015 | Export, Market Guides

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