There is a substantial market for imported and translated Canadian books in Korea. Canadian publishers must decide on the appropriate strategy for approaching this market, whether it is to export their books to Korea or license them for publication. The translated market is approximately twice the size of the import market (21 percent versus 9.5 percent, respectively), but with greater potential, there are greater obstacles. In today’s post, we provide a final excerpt from our guide on Selling Canadian Books in Korea: A Guide for Canadian Publishers, in which experts Tony Michell and Darwin Shim outline some specific opportunities and recommendations for making inroads into this market.
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