Mentoring Program

Coaching

Aimed at the specific needs of emerging exporters, the Mentoring – Coaching program helps eligible publishers become familiar with export sales, meet with stakeholders in target markets, and properly evaluate the efforts needed to penetrate these markets.

Funding Support

The Mentoring – Funding Support program gives publishers the opportunity to benefit from knowledge and expertise gained through their participation in the Mentoring – Coaching program. Funding support allows publishers to implement marketing strategies targeted at select export markets, helping emerging exporters increase sales to these markets and become eligible for supplementary assistance through the Canada Book Fund.