Digital Publishing

The global supply chain for digital books has evolved continuously since 2012. With this evolution comes greater opportunities and also greater challenges. Digital Exports Revisited: Creating, Distributing, and Monetizing Digital Content across International Markets is designed to provide publishers with information they need to compete and grow in an emerging digital marketplace.

This report takes an in-depth look at the strategies, tactics, and tools Canadian book publishers need to stay ahead of the curve across key areas of digital marketing, including the following: audience research and segmentation, social media marketing, inbound marketing and website development, and retail channel optimization.

This report provides a holistic view of digital marketing through the lens of Canadian publishers seeking to maximize their reach and sales in global markets.

The Digital Supply Chain aims to provide practical details about the distribution of digital content to international retailers to ensure that publishers can take advantage of the rights they hold and increase export revenues of digital products.

Global Ebook Markets offers a comprehensive assessment of the international market for digital books, profiling the publishing industry of 20 countries in the Americas, Europe and Asia.

Territorial Rights in the Digital Age is a straightforward and practical guide, from business models supporting digital rights to content delivery options and steps to digital readiness.

Exporting Digital Books: A Guide to Best Practices for Canadian Publishers gives the insight and information needed to compete and thrive in the expanding digital marketplace.