Our speaker lineup for Export Exchange is full! Join us in Montréal next week and hear an amazing list of innovators, including experts from Pitchfork, Harricana, Kickstarter, Infopresse, Indie Thinking, and Labo de l’édition.
Ahead of the conference, we’ve been asking our speakers to tell us a bit more about themselves, their business, and their export strategy. So far, we’ve heard from Megan Jones from Indie Thinking, and Margot Atwell from Kickstarter. Today, we’re excited to introduce you to Aymar Azaizia from Montréal’s Ubisoft!
Name: Aymar Azaizia
1. What made you want to be a part of Export Exchange? Which topics and themes are you most interested to explore throughout the day?
Ubisoft’s communications team told us about this opportunity and we jumped at it. There are many topics I would like to explore, but the common thread I’ll be referring back to throughout will be the origins and early development of the Assassin’s Creed brand, including the evolution of our international strategy and how we manage our online community.
2. Which project or strategy has had the biggest impact on your career? Why?
Definitely the brand I’m working on today. Assassin’s Creed has given me the opportunity to work with some of the best creative minds from across many sectors. It has been an incredible learning experience.
3. What inspires you the most about working in a creative industry?
Without a doubt, it’s the people I work with. To work in a creative industry you have to draw inspiration from your surroundings – movies, books, exhibitions, competitors, and everyday life. At the end of the day, it’s my close circle of friends and colleagues who have the most influence on me.
4. What is the key to making a product stand out in today’s global marketplace? What makes an international success?
I’d like to be able to say that there a winning formula, but in reality it often comes down to a number of factors, and a little bit of luck! You have to start with a solid base: strong characters, a unique idea, and universal themes. To break the mold, it’s always better to think outside the box and make yourself known rather than rely too heavily on existing conventions. You can go a long way with a solid product and creative marketing!
5. If you had to choose an alternate career, what would it be?
I would still want to be a part of the entertainment industry, but I’d definitely want to work in either television or movies!
6. Which book has stayed with you the longest? Why?
I’ll cheat and talk about two books that have stayed with me for most of my life. An illustrated anniversary edition of The Lord of the Rings introduced me to the world of geeks and I’ve never looked back. The second is one of those books that you come across at just the right moment and has a tremendous impact on your life. I read Sun Tzu’s The Art of War when I was becoming more serious about martial arts, and funnily enough it was also recommended to me when I began studying marketing and management. Its insights into tactics and strategy can be applied to almost any field!
For Aymar’s full bio, and for information about other Export Exchange speakers, or to register, please visit our website. We hope to see you in Montréal next week!