For its 50th anniversary, House of Anansi set out to obtain new readers by teaming up with Henderson Brewery Co. and pairing books with beer. The person behind the idea, Neil Wadhwa, Marketing and Communications Assistant for House of Anansi, talks to us about the outcome of this initiative.
The inviting window of the literary café Chez L’Éditeur encourages passersby to stop in. Its bright, modern interior and shelves laden with books – available for customers to read on site – make it a unique spot to linger.
In our CanLit on the Move series, Livres Canada Books interviews Canadian publishers about their foreign marketing activities and the role of Canadian books in the international marketplace. For this installment, we’ve caught up with Lise P. Bergevin from Leméac Éditeur who talks about the promotion of literary publishing abroad.
04/10/2017 | Interview
In our CanLit on the Move series, Livres Canada Books interviews Canadian publishers about their foreign marketing activities and the role of Canadian books in the international marketplace. For this installment, we’ve caught up with Nina McCreath from Robert Rose who talks about the broad relevance of pop culture titles.
03/20/2017 | Interview
In our CanLit on the Move series, Livres Canada Books interviews Canadian publishers about their foreign marketing activities and the role of Canadian books in the international marketplace. For this installment, we’ve caught up with Gillian Fizet from House of Anansi Press and Groundwood Books who talks about the main factors for international success.
01/10/2017 | Interview
In our CanLit on the Move series, Livres Canada Books interviews Canadian publishers about their foreign marketing activities and the role of Canadian books in the international marketplace. For this installment, we’ve caught up with Arnaud Foulon from Groupe HMH who talks about the need for support systems to help Canadian publishers break into international markets.
In our CanLit on the Move series, Livres Canada Books interviews Canadian publishers about their foreign marketing activities and the role of Canadian books in the international marketplace. For this installment, we’ve caught up with Judy Brunsek from Owlkids Books who talks about what makes a successful children book internationally.
In our CanLit on the Move series, Livres Canada Books interviews Canadian publishers about their foreign marketing activities and the role of Canadian books in the international marketplace. For this installment, we’ve caught up with Beth Bruder from Dundurn who talks about one of the most popular book genres, mystery novels.
